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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

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We want you to use this book. Nothing would please us more than
knowing that leading-edge companies around the world are developing
their own Discovery processes for the pursuit of strategy innovation.

Strategy innovation is not a fad. It is not the latest managementprogram-
of-the-month. It is a process of exploring your emerging
future, understanding the changing needs of your customers, and
using the insights gained in those explorations to identify new business
opportunities for your company. That’s it. Whereas many
management programs help you shrink your costs to grow your
bottom line, strategy innovation is aimed at growing your top line.
New business opportunities help drive new company strategies,
which drive future growth.
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