Are you in favor of financial incentives for poor countries?" If this question were asked in a survey many would be inclined to agree. Yet the result of this poll would be different if the question asked was "Are you in favor of subsidies for poor countries?" This is a simple example of how one single word, incentives or subsidies, can change the answers to virtually the same question.
How we ask the question can often lead the respondent in one direction or the other. And this effect can be significant, in the order of up to 30%. Hence a skillful questionnaire designer can "demonstrate" popular support by wording the question in a way congenial to his or her desired objective.
Similarly the international comparison of survey results is today a common occurrence, yet rarely survey design effects are taken into account when results are presented. So for instance underreporting will certainly be present if a question on corruption is asked by a government official. Henceforth if we wish to obtain a meaningful comparison of this phenomenon across countries we must control for this effect. If we don't China's corruption level will appear lower than Honduras', contrary to what Transparency International reports.
This handbook aims at showing the multitude of survey design factors that play a subtle but crucial role in the accuracy of survey data and can taint its interpretation. A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.
Adobe Flex 2: Training from the Source Part of the Adobe Training from the Source series, the official curriculum from Adobe, developed by experienced trainers. Using project-based tutorials, this book/CD volume is designed to teach the techniques needed to create sophisticated, professional-level projects. Each book includes a CD that contains all the files used in the lessons, plus... The Ultimate CSS Reference A complete and thorough and up-to-date reference guide for CSS.
Stop wasting time doing Internet searches only to find inaccurate, out-of-date, or incomplete information. CSS: The Ultimate Reference includes all the ins-and-outs you need to know including compatability information for all major browsers, lists of useful hacks, known...
Oracle Procure-to-Pay Guide (Osborne ORACLE Press Series) Some of the greatest technological advancements in business have been made in the procure-to-pay processes, not only in automation, but also in connectivity between the supplier and the purchaser. As with all areas, when technology steps in and automates the processes, the steps required to perform the automation are swept away, where they linger,...
New Perspectives on HTML, XHTML, and XML (New Perspectives)
The New Perspectives Series’ critical-thinking, problem-solving approach is the ideal way
to prepare students to transcend point-and-click skills and take advantage of all that the
World Wide Web has to offer.
Our goal in developing the New Perspectives Series was to create books that give students
the software concepts...
Reliability, Quality, and Safety for Engineers The author includes numerous examples, problems, and solutions to test the reader's comprehension. He also lists important journals, organizations, standards, and books for further study, creating a comprehensive resource for design, system, safety and manufacturing engineers as well as reliability specialists and quality assurance professionals....