Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

Buy
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?

Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.

To crack the case, start thinking like a market detective.

David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back.

The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.
(HTML tags aren't allowed.)

Illustrated Guide to Home Chemistry Experiments: All Lab, No Lecture (DIY Science)
Illustrated Guide to Home Chemistry Experiments: All Lab, No Lecture (DIY Science)

For students, DIY hobbyists, and science buffs, who can no longer get real chemistry sets, this one-of-a-kind guide explains how to set up and use a home chemistry lab, with step-by-step instructions for conducting experiments in basic chemistry -- not just to make pretty colors and stinky smells, but to learn how to do real lab...

Building Financial Models with Microsoft Excel: A Guide for Business Professionals (Wiley Finance)
Building Financial Models with Microsoft Excel: A Guide for Business Professionals (Wiley Finance)

A proven guide to building financial models from scratch

The Second Edition of Building Financial Models with Microsoft Excel + CD-ROM provides beginning and intermediate level computer users with step-by-step instructions on building financial models using Microsoft Excel 2007-the most popular spreadsheet program...

Rifaximin: A Poorly Absorbed Antibiotic: Pharmacology and Clinical Use (Chemotherapy)
Rifaximin: A Poorly Absorbed Antibiotic: Pharmacology and Clinical Use (Chemotherapy)

Reprint of: Chemotherapy 2005, Vol. 51, Suppl. 1 Rifaximin is a semisynthetic rifamycin which is not absorbed from the gastrointestinal tract. It has been available in Europe and other countries for several years, and has recently been approved for treatment of traveler’s diarrhea in the United States. Because of its broad spectrum of...


CompTIA A+ Complete Fast Pass
CompTIA A+ Complete Fast Pass
The A+ certification program was developed by the Computing Technology Industry Association (CompTIA) to provide an industry-wide means of certifying the competency of computer service technicians. The A+ certification, which is granted to those who have attained the level of knowledge and troubleshooting skills that are needed
...
Smashing WordPress: Beyond the Blog
Smashing WordPress: Beyond the Blog

GO BEYOND THE BLOG

Smashing WordPress shows you how to utilize the power of the WordPress platform, and provides a creative spark to help you build WordPress-powered sites that go beyond the obvious. You will learn the core concepts used to build just about anything in WordPress, resulting in fast deployments and...

Ground Vehicle Dynamics
Ground Vehicle Dynamics

Ground Vehicle Dynamics is devoted to the mathematical modelling and dynamical analysis of ground vehicle systems composed of the vehicle body, the guidance and suspension devices and the corresponding guideway. Automobiles on uneven roads and railways on flexible tracks are prominent representatives of ground vehicle systems. All these...

©2021 LearnIT (support@pdfchm.net) - Privacy Policy