 |  |  Simulation and Optimization in Finance: Modeling with MATLAB, @Risk, or VBA
An introduction to the theory and practice of financial simulation and optimization
In recent years, there has been a notable increase in the use of simulation and optimization methods in the financial industry. Applications include portfolio allocation, risk management, pricing, and capital budgeting under uncertainty. ... |  |  Advertising and Society: An Introduction
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer... |