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Web Metrics: Proven Methods for Measuring Web Site Success

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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
  • Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
  • Companion Web site contains links to online tools, resources, and white papers
How about a World Wide Web simulator? Just submit your Web site design and
implementation plans to this rule-based, artificially intelligent, neural-networked
interpretation of 513,410,000 surfing people; it thinks about it for a while, and out comes a 3-
year analysis. Will your site get lots of traffic or be a ghost town? Generate sales or cause
very unpleasant PR? All the anguish and nail-biting done away with. Everything fully
automatic, with no risk of public humiliation.
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BEA WebLogic Server 8.1 Unleashed
BEA WebLogic Server 8.1 Unleashed
BEA WebLogic Server Unleashed is the definitive reference work for the WebLogic developer, offering an in-depth look at the capabilities provided by WebLogic Server and illustrating the best development practices. The book covers WebLogic's role in every aspect of a J2EE application: from working with Servlets,...
Software Evolution With UML and XML
Software Evolution With UML and XML
Software Evolution with UML and XML provides a forum where expert insights are presented on the subject of linking three current phenomena: software evolution, UML and XML. Software evolution and reengineering are a real problem in the software industry

About the Author

Hongji Yang is currently
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Excel 2016 Formulas and Functions (includes Content Update Program) (MrExcel Library)
Excel 2016 Formulas and Functions (includes Content Update Program) (MrExcel Library)

Book + Content Update Program

Master core Excel 2016 tools for building powerful, reliable spreadsheets with Excel 2016 Formulas and Functions. Excel expert Paul McFedries shows how to use Excel 2016’s core features to solve problems and get the answers you need. Using real-world examples, McFedries helps
...


Red Hat Linux Bible: Fedora and Enterprise Edition
Red Hat Linux Bible: Fedora and Enterprise Edition
Use this comprehensive guide to harness the power of Red Hat Linux on a server, desktop, or laptop computer. Coverage includes desktop and server basics, simple, painless installations, Linux Shell, using VmWare, VNC, and more.

If Red Hat Linux can do it, you can do it too…

With Red Hat Linux separating into the open source...

Interconnecting Cisco Network Devices, Part 1 (ICND1): CCNA Exam 640-802 and ICND1 Exam 640-822 (2nd Edition)
Interconnecting Cisco Network Devices, Part 1 (ICND1): CCNA Exam 640-802 and ICND1 Exam 640-822 (2nd Edition)
Interconnecting Cisco Network Devices, Part 1 (ICND1), Second Edition, is a Cisco®-authorized, self-paced learning tool for CCENT™ and CCNA® foundation learning. This book provides you with the knowledge needed to configure Cisco switches and routers to operate in corporate internetworks. By reading this book, you will gain a...
Neural Network Programming with Java
Neural Network Programming with Java

Create and unleash the power of neural networks by implementing professional Java code

About This Book

  • Learn to build amazing projects using neural networks including forecasting the weather and pattern recognition
  • Explore the Java multi-platform feature to run your personal neural...
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