| This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
About the Author
Shari Thurow has been designing and optimizing sites for search engine visibility since 1995 and has been a Web site usability professional since 2002. Shari is a renowned speaker on this topic since 1999 and continues to lecture on this topic worldwide. Shari's first book, Search Engine Visibility, was one of the first books ever published about search engine optimization. Nick Musica has over 10 years experience architecting, designing, writing, and managing Web sites. He is the Founder and of Think Green Media and is a guest lecturer in New York University's Graphic Communications Management and Technology Master of Arts program on Web design, search marketing and Web site usability. |
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| | Citrix® XenMobile™ Mobile Device Management
Get up to speed with mobile device management with this fantastic, fully illustrated guide to XenMobile. From security to package deployment, it's an essential companion for the current trend of BYOD and corporate mobile devices.
Overview
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Deploy and manage the complete XenMobile solution
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| | Web Sites Do-It-Yourself For Dummies
If you’re feeling left out of the mad scramble to establish a presence on the Internet, relax — you’re not alone. And it’s not too late.
Despite the hype, many small businesses, clubs, and families still don’t have Web sites. And, even if you already have a site, you’re not alone if you’re... |
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