How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

“Finally! A book that lays out a thorough yet workable path to collaborative innovation! With a highly readable style and using great examples, Frederich and Andrews describe the process by which IBM makes collaborative innovation work from a process, company, and customer standpoint. By following the guidelines...

• Specific solutions for recruiting and retaining great people in North Asia, South Asia, Australia, and New Zealand
• Seven new case studies, plus...

With the radically new IBM WebSphere sMash and the Project Zero platform, it’s far easier to develop, assemble, and run applications and mashups that align...

More and more database developers and DBAs are being asked to develop applications and manage databases that involve XML data. Many are utilizing...

IBM® WebSphere® DataPower® appliances can simplify SOA deployment, strengthen SOA security, enhance SOA performance, and dramatically improve SOA return on...

I never got a chance to meet the inventors of Notes®, but these guys were true visionaries. Their concepts and ideas of 20 years ago still feed today’s buzz. They invented a robust “NO SQL” data store, provided a social platform with collaboration features, and made the deployment and replication of applications...

The book presents a much needed approach to quality technical communication and a working plan for achieving quality. The examples are excellent and are easy to use and adapt. The editorial advice is simple and clear enough for tech writers who did not major in English or journalism. It is most worthy of a text in university programs, but it...

Today’s enterprises are investing massive resources in data integration. Many possess thousands of point-to-point data...

Service-Oriented Architecture is becoming the leading architecture for IT, and it is changing the way organisations work. IT is slowly but steadily gaining maturity, and becoming the flexible yet stable and reliable support for business it should be. At the same time, IT is regaining its potential to create real business innovation. SOA will...

Almost everyone has had the need at one point or another to keep a list of things that need to be done. Many people pick up a piece of paper every day and write down the things they want to attempt to accomplish that day. Such lists drive many people’s lives. Some people keep them in their heads, but as we get older, we need to...