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Web Systems Design and Online Consumer BehaviorWeb Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book... | | Strategies for Generating E-Business Returns on InvestmentCompanies invest in e-business and its supporting technology for their e-business initiatives. E-Business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is... | | Contemporary Research in E-marketingThis innovative text brings the interdisciplinary work of e-marketing to one outlet, and fuels the cross-fertilization of ideas and dissemination of key research concepts.
Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one... |
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| | | | Cases on Information Technology Planning, Design and ImplementationInformation technology has reformed and restructured the inner workings of companies, organizations and government agencies over the past several decades, and will continue to do so well into the future. Managers and administrators are constantly in search of new tools to be used in support of greater utilization and management of ... |
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Mobile Commerce ApplicationsToday, various m-commerce applications are increasingly enhancing enterprises' abilities to offer mobile services that are easily accessed by a mobile device anytime and anywhere. With the unique advantages of emerging mobile communications and wireless technologies, m-commerce applications are generally used to fulfill some tasks that are not... | | Advances In Uml And Xml-based Software EvolutionThis book continues to provide a forum, which a recent book, Software Evolution with UML and XML, started, where expert insights are presented on the subject. In that book, initial efforts were made to link together three current phenomena: software evolution, UML, and XML. In this book, focus will be on the practical side of ... | | Management of the Object-oriented Development ProcessDilemmas involving notation, project planning, project management, and activity workflow pervade the world of software development. Object-orientation provides an elegant language for framing such problems, and powerful tools for resolving them.
In this book, we have brought together a collection of presentations,... |
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Advanced Topics in Information Resources ManagementModern organizations are constantly in search of more effective and efficient technologies and managerial techniques to manage their ever-evolving information resources. While researchers and educators study various critical factors effecting strategies and technologies utilized by organizations, practicing managers apply... | | Artificial Neural Networks in Real-life ApplicationsThe analysis of the computational models developed up to the present day show that the artificial neural networks (ANN) have certain limits as information processing paradigms. We believe that these limitations may be due to the fact that the existing models neither reflect certain behaviours of the neurons nor consider the... | | Free/Open Source Software DevelopmentIn the last few years, free and open source software has gathered increasing interest, both from the business and the academic worlds. As some projects in different application domains, like Linux together with the suite of GNU utilities, GNOME, KDE, Apache, sendmail, bind, and several programming languages, have achieved huge... |
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