Purple Cow: Transform Your Business by Being Remarkable You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former...
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.
Unlike other hot social media spaces, Twitterville is dominated by professionals,...
Idea Man: A Memoir by the Cofounder of Microsoft
By his early thirties, Paul Allen was a world-famous billionaire-and that was just the beginning.
In 2007 and 2008, Time
named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business,...
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