 Essential Law for Marketers
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.
Each chapter in the book offers, in simple English,... |  |  Data Collection: Planning for and Collecting All Types of Data
Data Collection
Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools,... |  |  Japanese For Dummies
W e live in a wonderfully global and amazingly diverse society. Exchanging ideas, products, foods, and friendship across national and cultural boundaries is the key to making our lives richer and more meaningful and peaceful. Besides, traveling abroad is a lot cheaper than it used to be. Grabbing your passport and setting off on an adventure... |