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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
The Big Book of Marketing (Marketing/Sales/Adv & Promo)

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public...

The God Part of the Brain: A Scientific Interpretation of Human Spirituality and God
The God Part of the Brain: A Scientific Interpretation of Human Spirituality and God

Acclaimed by a wide range of experts, The "God" Part of the Brain is a classic. Matthew Alper presents a stunning argument: that our brain is hardwired to believe in a God. He offers a scientific explanation that we inherit an evolutionary mechanism that allows us to cope with our greatest terror - death.

The author also...

Pro Tools for Music Production, Second Edition: Recording, Editing and Mixing
Pro Tools for Music Production, Second Edition: Recording, Editing and Mixing
If you are a music producer, recording engineer, musician, or composer there is definitely something in this book for you. If you are about to purchase new equipment, wish to troubleshoot technical problems, need guidance on how to achieve professional sounding results, or are looking for inspiration for new ideas - keep this book by your side....
Digital Television: Technology and Standards
Digital Television: Technology and Standards
The only single, comprehensive textbook on all aspects of digital television

The next few years will see a major revolution in the technology used to deliver television services as the world moves from analog to digital television. Presently, all existing textbooks dealing with analog television standards (NTSC and PAL) are becoming obsolete as...

Uncertainty and Information: Foundations of Generalized Information Theory
Uncertainty and Information: Foundations of Generalized Information Theory
Deal with information and uncertainty properly and efficiently using tools emerging from generalized information theory

Uncertainty and Information: Foundations of Generalized Information Theory contains comprehensive and up-to-date coverage of results that have emerged from a research program begun by the author in the early 1990s under the...

Linux in a Nutshell
Linux in a Nutshell
Everything you need to know about Linux is in this book. Written by Stephen Figgins, Ellen Siever, Robert Love, and Arnold Robbins -- people with years of active participation in the Linux community -- Linux in a Nutshell, Sixth Edition, thoroughly covers programming tools, system and network administration tools, the shell, editors, and...
   
   
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