The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

In three parts, this book contributes to the advancement of engineering education and that serves as a general reference on digital signal processing. Part I presents the basics of analog and digital signals and systems in the time and frequency domain. It covers the core topics: convolution, transforms, filters, and random signal analysis....

The arrival of this book and its message, I suspect, could not have been better timed. We’re more than two years into this great recession, and many of us are more confused than ever about our personal finances. With the financial and employment landscapes evolving before us, it’s difficult to return to the old, prescriptive...

Financial cryptography and data security (FC) is a well-established international forum for research, advanced development,...

Cramming for the CISSP exam? This friendly test-prep guide makes studying a snap! Prepared by two CISSP-certified experts, it gets you up to speed on the latest changes to the exam and gives you proven test-taking tips. You’ll find complete coverage of all ten domains of the (ISC)2 Common Body of Knowledge to help you pass with flying...

Since the World Wide Web became widely available in the mid 1990s, Web-based applications have developed rapidly. The Web has come to be used by a range of people for many different purposes, including online banking, e-commerce, distance education, social networking, data sharing, collaborating on team projects, and...