The book comprehensively describes current status, trends...

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the...

Hundreds of millions of people across the world use the Internet every day. Its functions vary, from shopping and banking to chatting and dating. From a psychological perspective, the Internet has become a major vehicle for interpersonal communication that can significantly affect people's decisions, behaviors, attitudes and emotions....

• See some of the new features of Java 9 and be introduced to parts of the Java SDK
• This book provides a set of diverse, interesting projects that range in complexity from fairly simple to advanced and cover HTTP 2.0
• Take advantage of Java's new modularity features to write...

Algorithmic discrete mathematics plays a key role in the development of information and communication technologies, and methods that arise in computer science, mathematics and operations research – in particular in algorithms, computational complexity, distributed computing and optimization – are vital to modern services such as...

Neural networks represent a powerful data processing technique that has reached maturity and broad application. When clearly understood and appropriately used, they are a mandatory component in the toolbox of any engineer who wants make the best use of the available data, in order to build models, make predictions, mine data, recognize shapes...

Hacking and electronic crimes sophistication has grown at an exponential rate in recent years. In fact, recent reports have indicated that cyber crime already surpasses the illegal drug trade! Unethical hackers better known as black hats are preying on information systems of government, corporate, public, and private networks and are...