This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible...

Accessible, flexible, authoritative, and up-to-date. These words accurately describe the latest edition of Mayo Clinic Images in Internal Medicine: Self-Assessment for Board Exam Review. Designed to highlight important teaching points, the book is an invaluable tool for physicians in training and clinicians preparing for certification or...

Responding to an estimated 14 million cases of food-borne disease that occur every year in the United States alone, the Food and Drug Administration and US Department of Agriculture have begun implementing new regulations and guidance for the microbial testing of foods. Similarly, Europe and other regions are implementing stricter oversight,...

Digital or ‘virtual’ currencies pose significant challenges for government, financial and legal institutions because of their non-physical nature and their relative anonymity to physical currency. These attributes make this form of exchange extremely volatile and, at the same time, attractive to criminals. Many countries around...

Exploring the history of smuggling around the world, Alan L. Karras traces all aspects of this pervasive and enduring crime. Through a compelling set of cases drawn from a rich array of historical and contemporary sources, Karras shows how smuggling of every conceivable good has flourished in every place, at every time. The author also sets...

Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationship management (CRM) solutions, Salesforce.com For...

• Includes a chronology of key decisions, cases, and government action in the development...