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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
The first edition of Data Mining Techniques for Marketing, Sales, and Customer Support appeared on book shelves in 1997. The book actually got its start in 1996 as Gordon and I were developing a 1-day data mining seminar for NationsBank (now Bank of America). Sue Osterfelt, a vice president at NationsBank and the author of a book on database...
How to Become a Better Negotiator (Work Smart)
How to Become a Better Negotiator (Work Smart)

Whether it’s at home or at work, so much of our lives involves negotiating to get what we want. From negotiating a higher salary, to lowering costs from suppliers, to hammering out a new contract with a major customer, or even deciding where to go on vacation, the only way to consistently arrive at successful conclusions is to master the...

Understanding Open Source and Free Software Licensing
Understanding Open Source and Free Software Licensing
Licensing is a major part of what open source and free software are all about, but it's still one of the most complicated areas of law. Understanding Open Source and Free Software Licensing explains your licensing options, how they compare and interoperate, and how license choices affect project possibilities....
Java EE 7 Developer Handbook
Java EE 7 Developer Handbook

Update your knowledge of the Enterprise Java platform through this user-friendly tutorial that's designed around real-life examples. The pragmatic approach means you'll be up to speed almost effortlessly. For intermediate users upwards.

Overview

  • Learn about local and remote service endpoints,...
Visual Basic.NET and XML: Harness the Power of XML in VB.NET Applications
Visual Basic.NET and XML: Harness the Power of XML in VB.NET Applications

Microsoft envisions a future where the Web will host millions of distributed applications all communications via XML. Data packaged in XL will flow to and from databases, between applications, and directly to the browser.

With the release of Visual Basic .NET, XML support is tightly integrated into the language and provides numerous...

Object-Oriented Software Construction (2nd Edition)
Object-Oriented Software Construction (2nd Edition)
The definitive reference on the most important new technology in software!

“While the original version of OOSC is a classic, OOSC 2/E is destined to overshadow it and all other general introductions . . . literally an epic work.” —James C. McKim, Jr., Hartford Graduate Center

“Compelling. Extremely...

New Homelands: Hindu Communities in Mauritius, Guyana, Trinidad, South Africa, Fiji, and East Africa
New Homelands: Hindu Communities in Mauritius, Guyana, Trinidad, South Africa, Fiji, and East Africa

When the colonial slave trade, and then slavery itself, were abolished early in the 19th century, the British empire brazenly set up a new system of trade using Indian rather than African laborers. The new system of "indentured" labor was supposed to be different from slavery because the indenture, or contract, was written for an...

Touch of Class: Learning to Program Well with Objects and Contracts
Touch of Class: Learning to Program Well with Objects and Contracts
From object technology pioneer and ETH Zurich professor Bertrand Meyer, winner of the Jolt award and the ACM Software System Award, a revolutionary textbook that makes learning programming fun and rewarding. Meyer builds his presentation on a rich object-oriented software system supporting graphics and multimedia, which students can use to produce...
Polymers for Electronic Components
Polymers for Electronic Components

This market report provides an overview of the European electronic components market: the polymers, the components and the end-use application sectors. The report discusses key trends and developments affecting the current and future use of polymers in electronic component applications. The author provides an analysis of the electronic...

FileNet: A Consultant's Guide to Enterprise Content Management
FileNet: A Consultant's Guide to Enterprise Content Management
"As a Project Manager, I appreciate not only the coverage Groff and Jones have given to each system but also how they have impressed upon the viewer the linkage between systems. This book extends learning opportunities in many ways and from top to bottom it assumes nothing. Each chapter is written to provide a general knowledge and combines...
  
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