Learn IT - Books tags currency

The Laws of Software Process

Auerbach Publications, 2003

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. Probably no topic or subject in history has accelerated in its rate of practice as software has. Software development now needs to mature into a...

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

AMACOM, 2004

It never fails. When people ask me what I do for a living, and I say, “I write web copy,” I’m met with blank stares. Web copy is such a new term even those who have an Internet presence hardly recognize it. I quickly explain, “Web copy simply means the words that make visitors to your website pull out their credit cards and...

PayPal Hacks

O'Reilly, 2004

PayPal wasn't the first company to build an online payment system, but it might as well be the last. With over 50 million registered accounts, PayPal is rapidly becoming a household name. But, as indicated, there have been others; PayPal's predecessors attempted to capitalize on the Internet boom by building new forms of...