| It never fails. When people ask me what I do for a living, and I say, “I write web copy,” I’m met with blank stares. Web copy is such a new term even those who have an Internet presence hardly recognize it. I quickly explain, “Web copy simply means the words that make visitors to your website pull out their credit cards and buy your product or service.”
Invariably, I get an enthusiastic response. People tell me about their plans to sell this product or that service on the Internet, but they simply don’t know how to do it. Others tell me they already have a website, but it’s not doing a good job selling.
I’ve sold everything from books to hair restoration products, self-improvement programs, membership clubs, tax-saving programs, seminars, and more on the web, and in the process I’ve learned how to take a casual website visitor and turn that surfer into a prospect and, subsequently, into a customer—all through the sheer power of words.
It’s simply amazing. Never before has there ever been such a great demand for a service. It seems as though just about everyone needs web copy written, and they usually need it “right now.”
Words are the true currency of the web. While it may seem counterintuitive, it’s no wonder that the single most important ingredient in a commercial website is web copy. Words make the sale. |
