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The Brand Strategy Canvas: A One-Page Guide for Startups
The Brand Strategy Canvas: A One-Page Guide for Startups

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has...

The Blockchain Alternative: Rethinking Macroeconomic Policy and Economic Theory
The Blockchain Alternative: Rethinking Macroeconomic Policy and Economic Theory

Examine what would happen if we were to deploy blockchain technology at the sovereign level and use it to create a decentralized cashless economy. This book explains how finance and economics work today, and how the convergence of various technologies related to the financial sector can help us find solutions to problems,...

Borges, Buddhism and World Literature: A Morphology of Renunciation Tales (Literatures of the Americas)
Borges, Buddhism and World Literature: A Morphology of Renunciation Tales (Literatures of the Americas)
This book follows the renunciation story in Borges and beyond, arguing for its centrality as a Borgesian compositional trope and as a Borgesian prism for reading a global constellation of texts. The renunciation story at the heart of Buddhism, that of a king who leaves his palace to become an ascetic, fascinated Borges because of its...
Software Architecture with Spring 5.0: Design and architect highly scalable, robust, and high-performance Java applications
Software Architecture with Spring 5.0: Design and architect highly scalable, robust, and high-performance Java applications

Discover how different software architectural models can help you solve problems, and learn best practices for the software development cycle

Key Features

  • Learn concepts related to software architecture and embrace them using the latest features of Spring 5
  • Discover...
Software Design X-Rays: Fix Technical Debt with Behavioral Code Analysis
Software Design X-Rays: Fix Technical Debt with Behavioral Code Analysis

Are you working on a codebase where cost overruns, death marches, and heroic fights with legacy code monsters are the norm? Battle these adversaries with novel ways to identify and prioritize technical debt, based on behavioral data from how developers work with code. And that's just for starters. Because good code involves...

Deficit: Why Should I Care?
Deficit: Why Should I Care?

At the turn of this century, the American national debt stood at just under $6 trillion and the deficit at a "mere" $86 billion. Today, the national debt has topped $14 trillion, and the yearly deficit for 2011 is projected at a whopping $1.4 trillion.

According to the U.S. Treasury Department's Annual...

Combinatorial Algorithms for Computers and Calculators (Computer science and applied mathematics)
Combinatorial Algorithms for Computers and Calculators (Computer science and applied mathematics)

Since the appearance in 1975 of this work, the field of combinatorial algorithms has continued its rapid evolution. We have substantially rewritten several of the chapters in order to take account of theoretical or algorithmic improvements, and to clarify the presentation.

The result has been that a number of speedups,
...

How to Eat an Elephant: Achieving Financial Success One Bite at a Time
How to Eat an Elephant: Achieving Financial Success One Bite at a Time

Take control of your personal finances—one bite at a time

Getting your financial house in order is a big job. At first, you might even feel like you've bitten off more than you can chew. But don't give up! In How to Eat an Elephant, you'll gain vital understanding of important personal finance basics...

Practical Methods of Financial Engineering and Risk Management: Tools for Modern Financial Professionals
Practical Methods of Financial Engineering and Risk Management: Tools for Modern Financial Professionals

Risk control, capital allocation, and realistic derivative pricing and hedging are critical concerns for major financial institutions and individual traders alike. Events from the collapse of Lehman Brothers to the Greek sovereign debt crisis demonstrate the urgent and abiding need for statistical tools...

The Fearful Rise of Markets: Global Bubbles, Synchronized Meltdowns, and How To Prevent Them in the Future
The Fearful Rise of Markets: Global Bubbles, Synchronized Meltdowns, and How To Prevent Them in the Future

“This enjoyable, fast-moving book is concise, relevant, and perceptive. My bottom line is a simple one: This book should be read by all those interested in the way markets operate, be they investors, analysts, or policy makers.”

From the Foreword by Mohamed A....

Stack Your Savings: How to Save More Money, Slash Your Spending, and Master Your Finances
Stack Your Savings: How to Save More Money, Slash Your Spending, and Master Your Finances

Do you pull out your credit card when you know you shouldn’t? Do you watch others make a purchase and decide to make the same one, despite the fact that you have neither the money nor the need for it? Do you find yourself ignoring your bank statements because you’re afraid of what they might show?Many, if not most, Americans would...

Effective Knowledge Transfer in Multinational Corporations
Effective Knowledge Transfer in Multinational Corporations
Those who have really enabled this research – and will, I hope, also benefit from its outcome at one point or other – are the managers who participated in the study. I hope my lengthy questionnaire and my numerous follow-up calls have not discouraged them to support further empirical studies. Special thanks go to my advisers, Professors...
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