REPOSITIONING: Marketing in an Era of Competition, Change and CrisisThe book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are... | | Official Ubuntu Book, The (5th Edition)
Ubuntu is a complete, free operating system that emphasizes community, support, and ease of use without compromising speed, power, or flexibility. It’s Linux for human beings, designed for everyone from computer novices to experts. Ubuntu 10.04 is the latest release—more powerful, more flexible, and friendlier than ever. The... | | TSP: Leading a Development Team (The SEI Series in Software Engineering)
Leaders of software-development projects face many challenges. First, you must produce a quality product on schedule and on budget. Second, you must foster and encourage a cohesive, motivated, and smoothly operating team. And third, you must maintain a clear and consistent focus on short- and long-term goals, while exemplifying quality... |