Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and how easily you can track traffic. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way...

Basic accounting skills are necessary tools when dealing with finances. Understanding the basic concepts and methods used in accounting is critical for developing organizational skills. This e-Book will help guide you into this fascinating...

Graph Analysis and Visualization brings graph theory out of the lab and into the real world. Using sophisticated methods and tools that span analysis functions, this guide shows you how to exploit graph and network analytic techniques to enable the...

An extensively updated version of the bestselling single-source study guide on the market, The CISSP and CAP Prep Guide: Platinum Edition, provides a complete study resource for the full spectrum of security certifications. It provides unparalleled breadth and depth of coverage of the numerous major changes to the CISSP exam, the new...

Like all entrepreneurs, you love the rush of launching a new business and the challenge of growing it bigger and bigger. But, to be successful at it, you must diligently mind the down-and-dirty finance and business details that...

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students...

The math, the formulas, the problem solving . . . does corporate finance make your head spin? You're not alone. It's one of the toughest subjects for business students―which is why Corporate Finance DeMYSTiFieD is written in a way that makes learning it easier than...

Data mining can be defined as the process of selection, exploration and modelling of large databases, in order to discover models and patterns. The increasing availability of data in the current information society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the...

You just want a book that will quickly show you how to get things done things that aren't already covered...

For both professional stockbrokers and self-directed individual investors, the ability to understand and use ratios, calculations, and formulas...

For over three decades, Thomas W. Weisel has been one of the leading figures of the financial scene that blossomed along with Silicon Valley, becoming an integral part of its phenomenal success. Many pioneers have contributed to the changing nature of U.S. business, but only a few have emerged as real leaders in American entrepreneurialism. Thom...