The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created.
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques...
Arthur C. Clarke once wrote that any sufficiently advanced civilization would possess seemingly magical powers to a lesser-advanced one. Technology, and in particular computer technology, has and always will present a Janus head...
80% of software projects fail -- here’s why the other 20% succeed!
Software Development is the most thorough, realistic guide to "what works" in software development - and how to make it happen in your organization. Leading consultant Marc Hamilton tackles all three key components of
One of the challenges of web programming is remembering what you can do with what, and what works with everything else. Sure, you can create a button, but can you change its color and font to match the style of your site? And are you sure it will look the same on all browsers? With The Web Programmer's Desk Reference, you can find...
Concise but thorough, this second edition of C# Essentials introduces the Microsoft C# programming language, including the Microsoft .NET Common Language Runtime (CLR) and .NET Framework Class Libraries (FCL) that support it. This book's compact format and terse presentation of key concepts serve as a roadmap to the...
This book describes HTTP, the Hypertext Transfer Protocol. It provides a high level description of how the protocol works, along with reference information on client requests and server responses. Included are dumps of HTTP transactions, as well as tabular data that summarizes most of the standardized parameters used in
The explosive growth in the demand for mobile and wireless products and services, from both businesses and consumers in the recent years, indicates that mobile commerce is starting to take off. As more and more companies begin to realize the compelling value offered by mobile and wireless technologies and start to explore mobile business...
This resourceful guide presents art therapy techniques for difficult clients where the typical therapist-client interaction can often be distant, demanding, and frustrating. Offering practical and theoretical information from a wide variety of treatment populations and diagnostic categories; and incorporating individual, group, and family therapy...
As IT staff shortages are being experienced worldwide, with a huge gap between the number of positions available for IS/IT workers and the number of available qualified workers to fill them. The major factors that have contributed to the IS/IT crisis include lack of understanding of the career orientations of IS personnel; high IS staff...
The first year of developing a new sales territory or establishing new customers is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on products, grab a customer list, start calling for appointments, discover opportunities, and close deals. In...
Practical PHP and MySQL Website Databasesis a project-oriented book that demystifies building interactive, database-driven websites. The focus is on getting you up and running as quickly as possible. In the first two chapters you will set up your development and...