Ready to make friends with Mavericks? Then, Dr. Mac’s your man. Author and longtime Mac guru, Bob “Dr. Mac” LeVitus shares his witty insights and helpful tips in this full-color update to his bestselling OS X guide. You’ll...

“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....

In...

• A step-by-step guide that will show you how to use Zsh and its repertoire of powerful features to improve the efficiency of your daily tasks
• Learn how to configure and use Zsh
• ...

The first year of developing a new sales territory or establishing new customers is a daunting task—especially in dog-eat-dog industries. The traditional advice is to train quickly on products, grab a customer list, start calling for appointments, discover opportunities, and close deals. In...

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and...

• A simple and easy demonstration of the important concepts will enable you to translate abstract ideas into practice
• Each chapter begins with an outline and a brief statement of content to help the reader...

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...

• Based on the latest stable version of Python (version 3.5)
• Creating well manageable code that will run in various environments with different sets of...

A complete introduction to building robust and reliable software

Beginning Software Engineering demystifies the software engineering methodologies and techniques that professional developers use to design and build robust, efficient, and consistently reliable software. Free of jargon and assuming no previous...