I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their...

More than any other companies in the history of electronic gaming, Nintendo, Sega, and later Sony established video games as a lifestyle, a hobby that would endure beyond the “video game craze” of the ’70s. Following the Great Implosion of ’83, as the Age of Atari crumbled, game console and software sales tanked and...

An object-oriented design text that's student oriented too!

Now updated to reflect the...

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Using a task-focused approach and clear, no-nonsense instructions, this book delivers all the information you'll need to deploy and manage Windows 7 efficiently and securely. Learn how to install, configure, run, and troubleshoot Windows 7; explore advanced...

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From identifying your needs to exploring your options -- make the right career move

Changing careers by choice or due to circumstances beyond your control? Have no fear -- this hands-on guide focuses on helping you find a new job, start a business, or return to school in a detailed, step-by-step manner. With concise,...

He has shown us how to smooth our wrinkles, and helped us slim down without feeling deprived. Now #1 New York Times bestselling author Dr. Nicholas Perricone gives us an anti-aging program that unveils the miracle of cellular rejuvenation. These seven powerful strategies are not only easy to follow but present a plan for total health designed...

Human civilization in the 21st century can be defined by diversity and duality. One-fifth of the world’s population is Chinese, another fifth Muslim. A hundred million of us are homeless children living in extreme poverty. More than two percent of the human population is mentally retarded. There are over 10,000 spoken languages. Yet, a...

The American Nurses Association (ANA) Social Policy Statement of 1980 was the first to define nursing as the diagnosis and treatment of human responses to actual and potential health problems. This definition, when combined with the ANA Standards of Practice, has provided impetus and support for the use of nursing diagnosis. Defining nursing...

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Welcome to Bike Repair & Maintenance For Dummies, where the often confusing and complex world of caring for your bike just got a whole lot easier. We’ve written this book to tell you not only what your bike needs  to stay in great condition but also how to take care of the repair and maintenanceyourself. It doesn’t matter...