Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

American business is entering unchartered territory. Recent trends suggest that we are moving out of a recession-fairly labeled The Great Recession-into a recovery phase characterized by high unemployment with growth. As such, the business road ahead will be challenging. Growth...

Based on exclusive sit-down interviews...

If you’re looking for a book that focuses on just the most important, most useful, and most fun stuff about your iPhone 4S, iPhone 4, or iPhone 3GS–you’ve found it.There are basically two types of iPhone books out there: (1) The “tell-me-all-about-it” kind, which includes in-depth discussions on...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

As a longstanding bestseller, Ubuntu Linux Toolbox has taught you how to get the most out Ubuntu, the world's most popular Linux distribution. With this anticipated new edition, Christopher Negus returns with a...

Ready to make friends with Mavericks? Then, Dr. Mac’s your man. Author and longtime Mac guru, Bob “Dr. Mac” LeVitus shares his witty insights and helpful tips in this full-color update to his bestselling OS X guide. You’ll...

Chemical engineers face the challenge of learning the difficult concept and application of entropy and the 2nd Law of Thermodynamics. By following a visual approach and offering qualitative discussions of the role of molecular interactions, Koretsky helps them understand and visualize thermodynamics. Highlighted examples show how the material...

This fun and friendly For Dummies guide is your ticket to taking advantage of all the features of Apple’s latest desktop operating system – OS X Mavericks. You’ll get to know OS X, customize Mavericks for your needs, become more productive, and take...

Whether you're a C# guru or transitioning from C/C++, staying up to date is critical to your success. Professional C# 5.0 and .NET 4.5.1 is your go-to guide for navigating the programming environment for the Windows platform. After a quick refresher of the...

John Walkenbach's name is synonymous with excellence in computer books that decipher the complexities of Microsoft Excel. Known as "Mr. Spreadsheet," Walkenbach shows you how to maximize the power of Excel 2013 while bringing you up to speed on...