Learn IT - Books tags guru

The Photoshop Elements 7 Book for Digital Photographers

New Riders Publishing, 2009

This book breaks new ground by doing something for digital photographers that’s never been done before—it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure things out on your own. Instead, it does...

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

Kogan Page, 2006

Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and...

Software Engineering Best Practices: Lessons from Successful Projects in the Top Companies

McGraw-Hill, 2009

Proven techniques for software development success

In this practical guide, software-quality guru Capers Jones reveals best practices for ensuring software development success by illustrating the engineering methods used by the most successful large software projects at leading companies such...

eZ Publish 4: Enterprise Web Sites Step-by-Step

Packt Publishing, 2009

eZ Publish provides developers with a structure to build highly impressive applications and then quickly deploy them into a live environment. eZ Publish is complex, with a steep learning curve, but with the right direction it offers great flexibility and power. What makes eZ Publish special is not the long list of features, but what's going on...

The Underwater Photographer, Third Edition: Digital and Traditional Techniques

Focal Press, 2006

A superb hand-on manual containing a wealth of underwater tips, hints and advice - all beautifully illustrated with brand new, full colour images.

Martin Edge, a leading authority on underwater photography, will help you capture stunning effects using his popular 'think and consider' system - offering a heightened awareness and...

Bear Market Investing Strategies (Wiley Trading)

John Wiley & Sons, 2002

"The first investment book I ever read - in the late 1960s - was Harry Schultz's Bear Markets. After watching the late 1990s lunacy and inevitable fallout, I feel every market student and investor should read a great book on bear markets and thus become wise through the printed word not later through painful disillusion. To the rescue...

SOA and Web Services Interface Design: Principles, Techniques, and Standards (The MK/OMG Press)

Morgan Kaufmann, 2009

With the introduction of increasingly complex Web services over the last decade, there has been an explosion of interest in service-oriented architecture (SOA), a structural style whose goal is to achieve a coupling of interacting services - functionalities such as filling out an online application for an account, viewing an online bank statement,...

The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success

John Wiley & Sons, 2009

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online...

Adobe CS Production Premium for Final Cut Studio Editors

Focal Press, 2009

Accelerate your Final Cut Studio workflow and expand your creative options by incorporating the Adobe Production Premium toolset into your projects. Adobe's Creative Suite tools are the perfect complement to Final Cut Studio, whether it is improving the look of your still images with Photoshop, monitoring your on-set video with OnLocation, or...

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series)

McGraw-Hill, 2009

A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise.

Social CRM is critical to business success in today's hyper-connected environment....

Adaptive Project Framework: Managing Complexity in the Face of Uncertainty

Addison Wesley, 2010

A Breakthrough Framework for Adaptive Project Management from Project Management Guru Robert K. Wysocki

For an increasing number of critical projects, traditional project management models simply are not appropriate. In many cases, complete requirements...

Raw Foods Bible

Guru Beant Press, 2007

The name on this book implies that it is strictly about food. It is not. There are many factors that contribute to health and disease. This book will explore three main categories of health: Nutrition, lifestyle, and the mind/body connection. Picture a three-legged stool. If one of the legs is shorter than the other two the stool will be off...

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