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 |  |  Six Modern Plagues and How We Are Causing Them
"In a clear, engaging style, Dr. Walters tells the tale of each disease like a detective story. He allows each mystery to unfold as it did in reality, often slowly, through the lives of the plants and animals involved, the first human victims, the government officials who tried to respond, and the scientists who ultimately explained what... |  |  Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Then Lou Gerstner was... |
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 Getting to Plan B: Breaking Through to a Better Business Model
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the ... |  |  The Americanization of Narcissism
American social critics in the 1970s, convinced that their nation was in decline, turned to psychoanalysis for answers and seized on narcissism as the sickness of the age. Books indicting Americans as greedy, shallow, and self-indulgent appeared, none more influential than Christopher Lasch's famous 1978 jeremiad The Culture of... |  |  Placebo and Pain: From Bench to Bedside
The placebo effect continues to fascinate scientists, scholars, and clinicians, resulting in an impressive amount of research, mainly in the field of pain. While recent experimental and clinical studies have unraveled salient aspects of the neurobiological substrates and clinical relevance of pain and placebo analgesia, an authoritative... |
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