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Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)
Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of...

The Art of Successful Business Communication (Management of Technology Series (Iet))
The Art of Successful Business Communication (Management of Technology Series (Iet))

Sets out proven, practical guidelines to ensure you can and deliver messages in a clear, succinct, precise, descriptive, informative and impressive way. Aimed at anyone wishing to improve their business communication skills.

We all communicate, much of the time, and the workplace is no exception. Often, all goes well. Often, we
...
Beyond Software Architecture: Creating and Sustaining Winning Solutions
Beyond Software Architecture: Creating and Sustaining Winning Solutions

Over the years, I've seen many projects that have failed, or struggled, to cross the bridge between new product invention and creating a winning solution. This book provides a practical set of guidelines-it's a useful, and usable, book."-Dan'l Lewin,Corporate Vice President of Microsoft .NET Business Development

...
Handbook of Attitudes
Handbook of Attitudes
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with...
Information Technology Policy: An International History
Information Technology Policy: An International History
This book brings together a series of country-based studies to examine, in depth, the nature and extent of IT policies as they have evolved from a complex historical interaction of politics, technology, institutions, and social and cultural factors. In doing so many key questions are critically examined. Where can we find successful examples of IT...
Leadership from the Inside Out: Becoming a Leader for Life
Leadership from the Inside Out: Becoming a Leader for Life

Leadership from the Inside Out, Kevin Cashman’s breakthrough business bestseller that clearly connected personal growth to leadership effectiveness, is now completely revised and updated with:

• an explosion of new validating independent research

• impressive new case studies

...

Control of Breathing in Health and Disease (Lung Biology in Health and Disease)
Control of Breathing in Health and Disease (Lung Biology in Health and Disease)

This useful reference provides comprehensive reviews of the physiological foundations of the control of breathing and offers new insights into the pathophysiology, diagnosis, and management of breathing disorders in respiratory, cardiac, neuromuscular, and metabolic-endocrine diseases.
Control of Breathing in Health and Disease

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Labor in America: A History
Labor in America: A History
The contours and content of this book have evolved in response to the experiences of American workers and their organizations as they have played out over the course of the last 70 years. When Foster Rhea Dulles began drafting the first edition of this textbook after World War II, the American labor movement was ascendant, benefiting...
Revolution in Development
Revolution in Development
Revolution in Development uncovers the surprising influence of postrevolutionary Mexico on the twentieth century's most important international economic institutions. Drawing on extensive archival research in Mexico, the United States, and Great Britain, Christy Thornton meticulously traces how Mexican officials repeatedly...
Implementing the Climate Regime: International Compliance
Implementing the Climate Regime: International Compliance
Unlike most books on climate politics, this volume has a sharp focus on one particular aspect of the global climate regime – the system set up to improve compliance with commitments under the 1997 Kyoto Protocol. The design of a compliance system has been controversial ever since the adoption of the 1992 Framework Convention on Climate...
Manual of Obstetrics (Spiral Manual Series)
Manual of Obstetrics (Spiral Manual Series)
The seventh edition of the Manual of Obstetrics is the first without the authorship and editorial guidance of Dr. Ken Niswander. It was Dr. Niswander who created the Manual of Obstetrics in 1980 and served as the sole editor for the first three editions. For the fourth edition,...
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