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 Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and... |  |  Visual Data Mining: The VisMiner Approach
A visual approach to data mining.
Data mining has been defined as the search for useful and previously unknown patterns in large datasets, yet when faced with the task of mining a large dataset, it is not always obvious where to start and how to proceed.
This book introduces a visual methodology for data... |  |  A Little Java, A Few Patterns
Java is a new object-oriented programming language that was developed by Sun Microsystems for programming the Internet and intelligent appliances. In a very short time it has become one of the most widely used programming languages for education as well as commercial applications.Design patterns, which have moved object-oriented programming... |
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 |  |  Lectures on Complex Integration (Undergraduate Lecture Notes in Physics)
The theory of complex functions is a strikingly beautiful and powerful area of mathematics. Some particularly fascinating examples are seemingly complicated integrals which are effortlessly computed after reshaping them into integrals along contours, as well as apparently difficult differential and integral equations, which can be elegantly... |  |  Fabricated: The New World of 3D Printing
Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost... |
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