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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.

Packed with practical examples as well as new and updated case...

Database Systems: A Practical Approach to Design, Implementation and Management (4th Edition)
Database Systems: A Practical Approach to Design, Implementation and Management (4th Edition)

This book places a strong emphasis on good design practice, allowing readers to master design methodology in an accessible, step-by-step fashion. In this book, database design methodology is explicitly divided into three phases: conceptual, logical, and physical. Each phase is described in a separate chapter with an example of the methodology...

Configuring Cisco Routers for ISDN
Configuring Cisco Routers for ISDN

To say that Cisco Systems Inc. has a few products is like saying McDonalds sells a few hamburgers. Since 1984, Cisco has improved their original routers, enhancing features both in hardware and operating system software, mounting success upon success. Most of the "big iron" (that’s industry-speak for large expensive pieces of...

BGP
BGP

This is a book about connecting to the Internet as reliably as possible. This means eliminating all single points of failure,including having just one Internet service provider (ISP). By multihoming to two or more ISPs,you can remain connected when either ISP (or your connection to them) experiences problems. However,there...

Asp Configuration Handbook
Asp Configuration Handbook
The Complete Guide to Migrating an ISP to an ASP ISPs are now faced with a narrowing margin brought on by fierce competition, with little available differentiation in their offerings. In order to reverse this decline in profitability, ISPs have begun to expand services beyond bandwidth and connectivity, by adding remote hosting services such as...
Postfix (Other Sams)
Postfix (Other Sams)
Networking guide to the Postfix Mail Transfer software package, showing how to configure Postfix for specific tasks, how to use external databases with Postfix, and how to migrate from Sendmail. Also explains e-mail protocols, setting up Postfix as an ISP or office mail server, and using list servers and Web mail interfaces with Postfix. Softcover....
Interdomain Multicast Solutions Guide
Interdomain Multicast Solutions Guide

Demand is growing for Internet Protocol (IP) multicast services to extend applications across Internet service provider (ISP) network boundaries to a wider audience. To meet this need, sophisticated protocols such as Protocol Independent Multicast sparse mode (PIM-SM), Multiprotocol Border Gateway Protocol (MBGP), and Multicast...

Dns in Action: A Detailed And Practical Guide to Dns Implementation, Configuration, And Administration
Dns in Action: A Detailed And Practical Guide to Dns Implementation, Configuration, And Administration
Recently, while driving to my work, I listened to radio as usual. Because of the establishment of the new EU (European Union) domain, there was an interview with a representative of one of the Internet Service Providers. For some time the interview went on, boringly similar to other common radio interviews, but suddenly the presswoman started to...
Juniper and Cisco Routing: Policy and Protocols for Multivendor Networks
Juniper and Cisco Routing: Policy and Protocols for Multivendor Networks
Obtain a clear understanding of how routing information and traffic flows on a multivendor network

Routing policies for networks are often complex and not well understood. Many books detail the operation of routing protocols such as OSPF or BGP, but none place the protocols in the context of routing policies and the real world of ISP peering...

The Competitive Internet Service Provider: Network Architecture, Interconnection, Traffic Engineering and Network Design
The Competitive Internet Service Provider: Network Architecture, Interconnection, Traffic Engineering and Network Design

Due to the dramatic increase in competition over the last few years, it has become more and more important for Internet Service Providers (ISPs) to run an efficient business and offer an adequate Quality of Service. The Competitive Internet Service Provider is a comprehensive guide for those seeking to do just that.

Oliver...

CCNA Wireless Official Exam Certification Guide  (CCNA IUWNE 640-721)
CCNA Wireless Official Exam Certification Guide (CCNA IUWNE 640-721)
CCNA Wireless Official Exam Certification Guide
  • Master IUWNE 640-721 exam topics with the official study guide
  • Assess your knowledge with chapter-opening quizzes
  • Review key concepts with Exam Preparation Tasks
  • Practice with realistic exam questions on the CD-ROM
...
Voice-Enabling the Data Network: H.323, MGCP, SIP, QoS, SLAs, and Security
Voice-Enabling the Data Network: H.323, MGCP, SIP, QoS, SLAs, and Security

Assist Telco and ISP engineers and technicians in their transition to IP telephony

  • Assists traditional telco engineers and technicians in designing, implementing, and supporting VoIP networks
  • Provides a step-by-step approach to designing a VoIP network
  • Outlines each VoIP...
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