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 Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and... |  |  |  |  Introduction to Management in the Hospitality Industry
Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly... |
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 Paediatric Advanced Life Support: A Practical Guide for Nurses
In the event of a paediatric cardiac arrest, it is essential to be able to respond rapidly, providing safe and effective care. The second edition of this successful text provides nurses with a practical and systematic guide to the rapid assessment and delivery of appropriate resuscitation to infants and children.
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Your complete guide to the Joomla! content management system
Whether you use Joomla! to power a website, intranet, or blog, you'll need a good how-to reference on this complex, but not always intuitive, content management software. Joomla! Bible, Second Edition is that book. It not only brings you up to speed on... |  |  Neurobiology of Neural Networks (Computational Neuroscience)
This timely overview and synthesis of recent work in both artificial neural networks and neurobiology seeks to examine neurobiological data from a network perspective and to encourage neuroscientists to participate in constructing the next generation of neural networks. Individual chapters were commissioned from selected authors to bridge the... |
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 Engineering Statistics
Montgomery, Runger, and Hubele provide modern coverage of engineering statistics, focusing on how statistical tools are integrated into the engineering problem-solving process. All major aspects of engineering statistics are covered, including descriptive statistics, probability and probability distributions, statistical test and... |  |  |  |  Fabricated: The New World of 3D Printing
Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost... |
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