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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
This volume contains edited versions of papers that were presented at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington. This annual conference was sponsored by the Society for Consumer Psychology (Division 23 of the American Psychological Association) with sponsorship assistance from Accenture Institute for Strategic...
Extreme Programming Installed
Extreme Programming Installed

Preface How much would you pay for a software development team that would do what you want? Wait, don't answer yet--what if they could also tell you how much it would cost, so that you could decide what to do and what to defer, on your way to your deadline? You also get quality software, a robust array of tests that support the project through...

Extreme Programming Explained: Embrace Change
Extreme Programming Explained: Embrace Change

Software development projects can be fun, productive, and even daring. Yet they can consistently deliver value to a business and remain under control.

Extreme Programming (XP) was conceived and developed to address the specific needs of software development conducted by small teams in the face of vague and changing requirements. This...

Design Patterns: Elements of Reusable Object-Oriented Software
Design Patterns: Elements of Reusable Object-Oriented Software

Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to...

The Archaeology of Household Activities
The Archaeology of Household Activities
There were a number of chapters I thought were exceptionally well written and researched... valuable reading for all classical and historic archaeologists unfamiliar with Schiffer's work or with prehistoric archaeology, where point pronveniencing, object functions, use of space, and similar foci are routine. Others will enjoy reading Chapters 3 and...
Cisco Security Architectures
Cisco Security Architectures

Cisco Security Architectures demystifies access lists, the PIX Firewall, and how to secure a Cisco based network.

In today's age of remote users and widespread Internet access, security continues to be of utmost importance to network administrators and engineers. This important, comprehensive guide shows you how to avoid common mistakes...

Objects First with Java: A Practical Introduction Using BlueJ
Objects First with Java: A Practical Introduction Using BlueJ
Welcome to the first introductory programming textbook that completely integrates BlueJ with the teaching of object-oriented principles using Java.

BlueJ is a Java development environment that runs on top of the Sun Microsystems Java Development Kit making use of the standard compiler and virtual machine. It has been specifically designed...

Neural Networks in Business Forecasting
Neural Networks in Business Forecasting

Forecasting is one of the most important activities that form the basis for strategic, tactical, and operational decisions in all business organizations. Recently, neural networks have emerged as an important tool for business forecasting. There are considerable interests and applications in forecasting using neural networks. Neural Networks...

 
   
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