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Financial Statement Analysis: A Practitioner's Guide
Financial Statement Analysis: A Practitioner's Guide

An updated guide to the essential discipline of financial statement analysis In Financial Statement Analysis, Fourth Edition, leading investment authority Martin Fridson returns with Fernando Alvarez to provide the analytical framework you need to scrutinize financial statements, whether you're evaluating a company's stock price or...

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

The Master Swing Trader Toolkit: The Market Survival Guide
The Master Swing Trader Toolkit: The Market Survival Guide

With more than 50,000 copies sold, Alan Farley’s The Master Swing Trader has become the definitive guide for maximizing profit from short-term price moves. Now in his highly anticipated companion volume, The Master Swing Trader Toolkit: The Market Survival Guide, Farley builds on his proven strategies and techniques and...

Process-Driven Applications with BPMN
Process-Driven Applications with BPMN

How can we optimize differentiating business processes and exploit their full potential? Here Volker Stiehl provides answers, utilizing the various options that the BPMN (Business Process Model and Notation) standard offers for planning, implementing and monitoring processes.

The book presents an approach for implementing an...

Managing Derivatives Contracts: A Guide to Derivatives Market Structure, Contract Life Cycle, Operations, and Systems
Managing Derivatives Contracts: A Guide to Derivatives Market Structure, Contract Life Cycle, Operations, and Systems

"I am sure practitioners, auditors, and regulators will find the content of Mr Shaik's book of value. The accessible style is also welcome. All in all, a worthwhile addition to the finance literature and one that hopefully helps plug the knowledge gap in this field." — from the foreword by Professor Moorad Choudhry, Brunel...

Ethics, Design and Planning of the Built Environment (Urban and Landscape Perspectives)
Ethics, Design and Planning of the Built Environment (Urban and Landscape Perspectives)

The book proposes a set of original contributions in research areas shared by planning theory, architectural research, design and ethical inquiry. The contributors gathered in 2010 at the Ethics of the Built Environment seminar organized by the editors at Delft University of Technology. Both prominent and emerging scholars presented their...

Learn Cocoa on the Mac
Learn Cocoa on the Mac

The Cocoa frameworks are some of the most powerful for creating native OS X apps available today. However, for a first-time Mac developer, just firing up Xcode 4 and starting to browse the documentation can be a daunting and frustrating task. The Objective-C class reference documentation alone would fill thousands of printed pages, not to...

Android on x86: An Introduction to Optimizing for Intel® Architecture
Android on x86: An Introduction to Optimizing for Intel® Architecture

Android on x86: an Introduction to Optimizing for Intel® Architecture serves two main purposes. First, it makes the case for adapting your applications onto Intel’s x86 architecture, including discussions of the business potential, the changing landscape of the Android marketplace, and the unique challenges and...

The Flash Usability Guide: Interacting with Flash MX
The Flash Usability Guide: Interacting with Flash MX

"Usability makes everything easier, except the job of the developer. Usability is not easy. There are no macros to run on Macromedia Flash projects to apply usability. Applying usability requires a change in the development process. It requires a new method of thinking about a project from start to finish." —Chris...

Distributed .NET Programming in VB .NET
Distributed .NET Programming in VB .NET

With the release of .NET, Microsoft once again altered the distributed programming landscape. Almost everything changed, from data access, to remote object calls, to the deployment of software components. And of course, .NET introduced a new technology in XML Web services that revolutionized Web development.

Distributed .NET...

What is EPUB 3
What is EPUB 3
Publishing has always been driven by content and the ephemeral “reading experience.” Until recently, the industry has struggled to adapt this experience to the demands of consumers used to getting what they want, when they want, and how they want in the now decade-old digital millennium. A new breed of reading devices has...
Sports, Society, and Technology: Bodies, Practices, and Knowledge Production
Sports, Society, and Technology: Bodies, Practices, and Knowledge Production
Sports, Society, and Technology: Bodies, Practices, and Knowledge Production addresses the complex entanglements of science, technology, and sporting cultures. The collection explores themes around human and non-human actants, knowledge formations and processes, and the materiality and multiplicity of bodies through an...
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