In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

More than at any time in our history, people are living longer. Yet, in many cases, individuals are beset by emotional, physical, and social problems that can erode their quality of life. Whether the issue is obesity, anxiety, or partner violence, all of these...

As SOA interest and adoption have accelerated rapidly, the challenges of governance have risen to the forefront across the entire industry. Without an SOA governance model, SOA adoption is stilted and hampered by a lack of...

Do differential equations cause you distress? No worries! This friendly guide explains this intimidating subject in plain English, walking you step by step through all...

Images have always been very important in human life. Their applications range from primitive communication between humans of all ages to advanced technologies in the industrial, medical and military field. The increased possibilities to capture and analyze images have contributed to the largeness that the scientific field of image processing...