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 |  |  No B.S. Marketing To the Affluent
Here it is: no warm Ân fuzziesÂjust hard-core strategies from real world trenchesÂ
for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the... |  |  The Customer Rules
At a recent family gathering in my home, the grown-ups were trading stories about companies that
provide good customer service and those that don't. Out of curiosity, I asked my then twelve-year-old
granddaughter, Margot, what she thought were the most important rules for great service. Without a
moment's hesitation, she... |
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