Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

Informed by second-language acquisition research and supported by cutting-edge digital tools, the complete Avanti! program creates a dynamic learning environment that fosters communication and motivates students to succeed. With Connect and LearnSmart, Avanti's learning platform gives instructors...

Are you ready to join the new industrial revolution? 3D Printing with Autodesk 123D, Tinkercad, and MakerBot reveals how to turn your ideas into physical products that you can use or sell! You'll learn how to operate powerful, free...

Linear Algebra with Applications is an introductory text targeted to second or advanced first year undergraduates in engineering or mathematics. The organization of this text is motivated by the authors' experience which tells them what essential concepts should be mastered by students in a one semester undergraduate Linear Algebra...

Monitor, analyze, and optimize Oracle Database 10g using the tested methods and insider advice contained in this definitive volume. Written by Oracle Certified Master Richard Niemiec, Oracle Database 10g Performance Tuning Tips &...

Brace youself, because here comes QuickSteps: The fast, easy, accessible information on eBay in a full-color cookbook-style format. Provides answers to all of your How-do-I questions in a concise and meaningful way. Lengthwise page layout allows for easy page viewing. Useful tips and cautions are displayed in the margins so that they...

Herb Schildt, the world's leading programming author, has updated and expanded his classic C# reference to cover C# 2.0 -- the newest version of Microsoft's premier programming language designed for .NET development. With carefully crafted explanations, insider tips, and hundreds of examples, this book offers in-depth coverage of all aspects of...

No one teaches C++ better than Herb Schildt. That's why his books are the choice of millions worldwide. Now you, too, can quickly master C++ using his proven method. In this fully updated new edition, Herb explains the C++ language, from its fundamentals to its most advanced features. You'll start...

In today’s information-rich environment, a business operating without a cogent wireless communications strategy is destined for failure. That’s why, if designing, maintaining, or upgrading wireless and mobile communications systems...