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The SEO Battlefield: Winning Strategies for Search Marketing Programs
The SEO Battlefield: Winning Strategies for Search Marketing Programs

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and...

Neuro-Linguistic Programming Workbook For Dummies
Neuro-Linguistic Programming Workbook For Dummies

If you are one of the millions of people who have already discovered the power of NLP, Neuro-linguistic Programming Workbook For Dummies will allow you to perfect its lessons on how to think more positively and communicate more effectively with others.

This workbook is packed with hands-on exercises and practical...

Penetration Testing Essentials
Penetration Testing Essentials
Your pen testing career begins here, with a solid foundation in essential skills and concepts

Penetration Testing Essentials provides a starting place for professionals and beginners looking to learn more about penetration testing for cybersecurity. Certification eligibility requires work experience—but before...

Advanced Persistent Threat Hacking: The Art and Science of Hacking Any Organization
Advanced Persistent Threat Hacking: The Art and Science of Hacking Any Organization

Master the tactics and tools of the advanced persistent threat hacker

In this book, IT security expert Tyler Wrightson reveals the mindset, skills, and effective attack vectors needed to compromise any target of choice. Advanced Persistent Threat Hacking discusses the strategic issues that make all organizations...

Mobile Forensics: Advanced Investigative Strategies
Mobile Forensics: Advanced Investigative Strategies

Key Features

  • A straightforward guide to address the roadblocks face when doing mobile forensics
  • Simplify mobile forensics using the right mix of methods, techniques, and tools
  • Get valuable advice to put you in the mindset of a forensic professional, regardless of your career...
Smarter Homes: How Technology Will Change Your Home Life (Design Thinking)
Smarter Homes: How Technology Will Change Your Home Life (Design Thinking)
Examine the history of smart homes, how technology shapes our lives, and ways you can think about the home when developing new products. This book presents the opportunities in the homespace that will come from understanding the history and multiple players that have contributed to the development of the home in general. ...
Mastering Vim: Build a software development environment with Vim and Neovim
Mastering Vim: Build a software development environment with Vim and Neovim

Mastering Vim, reviewed by Bram Moolenaar, the creator of Vim, covers usage of Vim and Neovim, showcases relevant plugins, and teaches Vimscript

Key Features

  • Expert Vim and Vimscript techniques to work with Python and other development environment
  • Accomplish end-to-end...
Hacking Product Design: A Guide to Designing Products for Startups
Hacking Product Design: A Guide to Designing Products for Startups

Understand how designing a technology product in a startup environment is markedly different from product design at established companies. This book teaches product designers how to think and frame problems in the dynamic context of startups. You will discover how to enhance your soft skills that are often not taught, but are crucial...

Achieving Business Agility: Strategies for Becoming Pivot Ready in a Digital World
Achieving Business Agility: Strategies for Becoming Pivot Ready in a Digital World

Know how to lead and establish business agility in your organization. Benefit from clear, actionable steps based on change management truths that have been long underutilized and have limited the success of agile expansion into your business. This book provides a pragmatic framework for leading your business toward shifting to an...

Machine Learning for Business: Using Amazon SageMaker and Jupyter
Machine Learning for Business: Using Amazon SageMaker and Jupyter
Summary
  • Imagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen
  • Think about the benefits of forecasting tedious business processes and back-office tasks
  • Envision quickly gauging customer...
The Rational Homo Psychologicus: Creating Thoughtful Businesses
The Rational Homo Psychologicus: Creating Thoughtful Businesses

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are...

Out of Your Comfort Zone: Breaking Boundaries for a Life Beyond Limits
Out of Your Comfort Zone: Breaking Boundaries for a Life Beyond Limits
A step-by-step guide to conquering fear and creating an unstoppable mindset

• Offers a customizable approach that incorporates psychological, emotional, and physical techniques to release fear, limitations, and anxiety for good

• Provides a before-and-after measure of your comfort zone with the
...
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