Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and...

Penetration Testing Essentials provides a starting place for professionals and beginners looking to learn more about penetration testing for cybersecurity. Certification eligibility requires work experience—but before...

In this book, IT security expert Tyler Wrightson reveals the mindset, skills, and effective attack vectors needed to compromise any target of choice. Advanced Persistent Threat Hacking discusses the strategic issues that make all organizations...

• A straightforward guide to address the roadblocks face when doing mobile forensics
• Simplify mobile forensics using the right mix of methods, techniques, and tools
• Get valuable advice to put you in the mindset of a forensic professional, regardless of your career...

• Expert Vim and Vimscript techniques to work with Python and other development environment
• Accomplish end-to-end...

Understand how designing a technology product in a startup environment is markedly different from product design at established companies. This book teaches product designers how to think and frame problems in the dynamic context of startups. You will discover how to enhance your soft skills that are often not taught, but are crucial...

Know how to lead and establish business agility in your organization. Benefit from clear, actionable steps based on change management truths that have been long underutilized and have limited the success of agile expansion into your business. This book provides a pragmatic framework for leading your business toward shifting to an...

• Imagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen
• Think about the benefits of forecasting tedious business processes and back-office tasks
• Envision quickly gauging customer...

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are...