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Marketing Accountability: How to Measure Marketing Effectiveness
Marketing Accountability: How to Measure Marketing Effectiveness

One of the biggest issues facing marketers today is accountability for marketing expenditure.В  No CEO or CFO wants to hear that their marketing investment was a failed gamble.

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andВ important...

Auditory and Visual Sensations
Auditory and Visual Sensations

The subject of the book is the grounding of architectural acoustics in psychophysics (perception, listener preferences) and neuroscience (auditory function, neural correlates of perception and preference). This is the first rational-scientific approach to designing performance spaces that is based on systematic psychoacoustical observations of...

Models in Hardware Testing: Lecture Notes of the Forum in Honor of Christian Landrault (Frontiers in Electronic Testing)
Models in Hardware Testing: Lecture Notes of the Forum in Honor of Christian Landrault (Frontiers in Electronic Testing)

Model based testing is the most powerful technique for testing hardware and software systems. Models in Hardware Testing describes the use of models at all the levels of hardware testing. The relevant fault models for nanoscaled CMOS technology are introduced, and their implications on fault simulation, automatic test pattern...

Managing Time in Relational Databases: How to Design, Update and Query Temporal Data
Managing Time in Relational Databases: How to Design, Update and Query Temporal Data

Managing Time in Relational Databases shows how to make the rich information content of bi-temporal data available to business users, while simplifying the design, maintenance and retrieval of that data. Metadata declarations eliminate the need to directly model temporal data. Temporal data maintenance is isolated in code that...

Robustness Development and Reliability Growth: Value Adding Strategies for New Products and Processes
Robustness Development and Reliability Growth: Value Adding Strategies for New Products and Processes

This book integrates key tools and processes into a comprehensive program for developing more robust and reliable technology-based products. Drawing on their extensive product development experience, the authors present a complete process for ensuring product performance throughout the entire lifecycle, from understanding...

Assemble the Social Web with zembly
Assemble the Social Web with zembly

Use zembly to Create Social Web Applications for: Facebook, Flickr, iPhone, and More!

With zembly you can create mashups and web applications drawing on content from virtually any web site, API call, or data stream. What’s more, zembly makes it as easy to deploy and scale next-generation web applications as it is
...

Murach's HTML, XHTML, and CSS (Web Programming)
Murach's HTML, XHTML, and CSS (Web Programming)

If you have anything to do with web development, you should know how to use HTML. XHTML, and CSS the modern, professional way. That's true if you want to become a web designer. That's true for web designers who still use tables for page layout when they should be using CSS. That's true for JavaScript programmers. And that's...

Building 3D Models with modo 701
Building 3D Models with modo 701

Learn the art of next generation 3D content creation with step-by-step instructions from a real-world pro

Overview

  • Make a 3D model using your imagination
  • Use tricks of the light to express the mood of your scene
  • Learn how to get photo-real images out of your 3D software
  • ...
Unit and Ubiquitous Internet of Things
Unit and Ubiquitous Internet of Things

Although the Internet of Things (IoT) will play a key role in the development of next generation information, network, and communication technologies, many are still unclear about what makes IoT different from similar concepts.

Answering fundamental questions about IoT architectures and models, Unit and Ubiquitous
...

Thermal Comfort Assessment of Buildings (SpringerBriefs in Applied Sciences and Technology)
Thermal Comfort Assessment of Buildings (SpringerBriefs in Applied Sciences and Technology)

A number of metrics for assessing human thermal response to climatic conditions have been proposed in scientific literature over the last decades. They aim at describing human thermal perception of the thermal environment to which an individual or a group of people is exposed. More recently, a new type of “discomfort index” has...

R Deep Learning Essentials
R Deep Learning Essentials

Key Features

  • Harness the ability to build algorithms for unsupervised data using deep learning concepts with R
  • Master the common problems faced such as overfitting of data, anomalous datasets, image recognition, and performance tuning while building the models
  • Build models relating to neural...
The Nile Development Game: Tug-of-War or Benefits for All?
The Nile Development Game: Tug-of-War or Benefits for All?

This book introduces an analytic framework constructed upon the iterated Prisoners' Dilemma game to model and analyze transboundary water interactions along the Nile River. It presents a thorough and in-depth analysis of the historical path through which conflict and cooperation have been generated among the Nile riparians over...

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