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Advertising and Society: An Introduction
Advertising and Society: An Introduction

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Underwater: Options When Your Mortgage Is Upside Down
Underwater: Options When Your Mortgage Is Upside Down

Just about every month, housing values in the U.S. fall. That, in turn, increases the number of people who owe more on their houses than they are worth—either trapping them in homes they may no longer want or putting them in danger of financial catastrophe if they lose a job or are otherwise unable to meet the...

Protect Your Wealth from the Ravages of Inflation: A Three-Step Method
Protect Your Wealth from the Ravages of Inflation: A Three-Step Method

Protect Your Wealth from the Ravages of Inflation is for people who have financial assets to protect in an unpredictable, inflationary environment. Maybe you have tried traditional financial advice, financial planning, and passive investment management techniques and you’re still losing ground. Maybe you’re worried that...

Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

MATLAB Mathematical Analysis
MATLAB Mathematical Analysis

MATLAB Mathematical Analysis is a reference book that presents the techniques of mathematical analysis through examples and exercises resolved with MATLAB software. The purpose is to give you examples of the mathematical analysis functions offered by MATLAB so that you can use them in your daily work regardless of the application....

Health-related quality of life in cardiovascular patients
Health-related quality of life in cardiovascular patients

A modern definition of health goes beyond the biological dimension to encompass human functionality and well-being. Quality of life is one of the most popular health-related concepts and simultaneously reflects several dimensions of individual health. Health-related quality of life (HRQoL) is taken to include physical, psychological, and...

The Neuropsychiatry of Headache
The Neuropsychiatry of Headache

Whilst the vast majority of headaches are minor ailments, some patients develop chronic symptoms that have psychiatric dimensions. These symptoms can be immensely challenging to manage and can have a serious impact on the patient's quality of life. The relationship between headache and psychiatric disease is often rationalized as cause...

Fundamentals of Parameterized Complexity (Texts in Computer Science)
Fundamentals of Parameterized Complexity (Texts in Computer Science)

This comprehensive and self-contained textbook presents an accessible overview of the state of the art of multivariate algorithmics and complexity. Increasingly, multivariate algorithmics is having significant practical impact in many application domains, with even more developments on the horizon. The text describes how the multivariate...

Five Stars: Putting Online Reviews to Work for Your Business
Five Stars: Putting Online Reviews to Work for Your Business

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial...

Analogue and Digital Electronics for Engineers: An Introduction (Electronics Texts for Engineers and Scientists)
Analogue and Digital Electronics for Engineers: An Introduction (Electronics Texts for Engineers and Scientists)

This new edition of Ahmed and Spreadbury's excellent textbook Electronics for Engineers provides, like the first edition, an introduction to electronic circuits covering the early part of degree level courses in electronics and electrical engineering. The text of the first edition has been entensively revised and supplemented to bring it...

Plants and BioEnergy (Advances in Plant Biology)
Plants and BioEnergy (Advances in Plant Biology)

A country's vision for developing renewable and sustainable energy resources is typically propelled by three important drivers – security, cost, and environmental impact. The U.S. currently accounts for a quarter of the world’s total oil consumption, with domestic demands necessitating – at an ever growing cost – a...

Wallach's Interpretation of Diagnostic Tests (Interpretation of Diagnostic Tests (Wallach))
Wallach's Interpretation of Diagnostic Tests (Interpretation of Diagnostic Tests (Wallach))

Wallach’s Interpretation of Diagnostic Tests, now in its Ninth Edition, has been completely revised and updated by a new author team from the Department of Hospital Laboratories, UMass Memorial Medical Center faculty, who are carrying on the tradition of Jacques Wallach’s teachings.  This text...

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