Five Stars: Putting Online Reviews to Work for Your Business

Five Stars: Putting Online Reviews to Work for Your Business, 9781118689448 (1118689445), Sybex, 2014

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb.

Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell.

Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business
Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility
Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic
Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed

If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

Comments

Amazing Books

In Vivo MR Techniques in Drug Discovery and Development

CRC Press, 2006

Imaging technologies are receiving much attention in the pharmaceutical industry because of their potential for accelerating drug discovery and development. Magnetic Resonance (MR) Imaging is one of the principal modalities since it allows anatomical, functional, metabolic, and to a certain extent even target-related information to be...

Open Source Network Administration

Prentice Hall, 2003

In Open Source Network Administration, MIT netadmin James M. Kretchmar introduces an extraordinary collection of open source tools for streamlining and improving network management, monitoring, alerting, optimization, troubleshooting, and much more. Kretchmar provides detailed explanations, plus easy instructions...

Practical Software Process Improvement

Artech House Publishers, 2005

Based on two of the most widely recognized software development models, CMM (capability maturity model)/CMMI (capability maturity model Integration), this unique new resource offers professionals practical how to guidance on software process improvement. The book provides clear implementation steps that are designed to have a highly positive impact...

The Art of Mastering Sales Management

CRC Press, 2009

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal; some are forward thinking enough to...

The HTML Pocket Guide

Peachpit Press, 2010

This handy low-priced book is packed with HTML/XHTML definitions and tips, including those for HTML5 elements in depth. Snappy writing and illustrative code samples walk readers through HTML uses and element definitions. Handy pocket size provides a convenient reference for HTML coders. A true companion to standards-compliant design. The HTML...

Information Systems Reengineering and Integration

Springer, 2006

The strategic importance of information systems is now widely accepted, and over the last three decades these systems have received considerable investment. Systems have evolved from file systems, through database systems, to the emergence of Management Information Systems (MIS) and more recently Executive Information Systems (EIS). With the...