How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...
Wouldn't it be great if there were a physics book that showed you how things work instead of telling you how? Finally, with Head First Physics, there is. This comprehensive book takes the stress out of learning mechanics and practical physics by providing a fun and engaging experience, especially for students who "just...
Now that you’ve bought the amazing Canon 50D, you need a book that goes beyond a tour of the camera’s features to show you exactly how to use the 50D to take great pictures. With Canon 50D: From Snapshots to Great Shots, you get the perfect blend of photography instruction and camera reference that will take your images to...
“I’ve been trading stocks and commodities for more than 30 years, and I’ve read any number of how-to books, but George Kleinman’s The New Commodity Trading Guide is as clear, precise, and useful as any book I’ve come across during my career. I cannot recommend it strongly enough, if...
Organizations are now competing in two markets, one for their products and services and one for the talent required to produce or perform them. Success in the former is determined by success in the latter. The ability to compete is directly related to the ability to attract, develop, motivate, organize, and retain the...
"A wonderfully clear account of the great moments in medicine and a powerful reminder of the possibility of improvement in the fight against illness." -–Matt Ridley, author of Genome
"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."
This handy, compact guide teaches you to use Mac OS X UNIX systems as the experts do: from the command line. Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Apply the skills you learn from this book to...
This unique guide emphasizes digital "photography", rather than software. You'll learn how to take compelling pictures and make great images using imaging technology while focusing on the special strengths of digital SLR cameras. Whether you're a snap-shooting tyro, or an experienced photographer moving into the digital SLR...
The Internet and other technological developments are now playing increasing roles in consumer health and the delivery of health services.
Ubiquitous Cardiology: Emerging Wireless Telemedical Applications provides developmental solutions and explanations for cardiovascular diagnostics. Useful to field researchers, academicians,...
Corporate Resiliency: Managing the Growing Risk of Fraud and Corruption is written for members of boards of directors and audit committees, senior executives, those who advise or report to them, and those responsible for managing fraud and corruption risks. It describes in plain English terms a proactive fraud and corruption risk...
The MCTS is Windows Server Virtualization Configuring exam, and is Microsoft?s newest addition to their exam repertoire and tests candidates? ability to use Hyper-V and server virtualization as part of their network infrastructure solution. The exam targets IT professionals who are looking to enhance their skills and distinguish themselves...
