Written to the SQL:2006 ANSI/ISO standard, this easy-to-follow guide will get you started programming in SQL right away. You will learn how to retrieve, insert, update, and delete database data, and perform management and administrative functions. SQL: A Beginner's Guide, Third...

The May 26, 2011 edition of the Economist magazine cites a report by the the McKinsey Global Institute (MGI) about data becoming a factor of production, such as physical or human capital. Across the industry, enterprises are investing significant resources in harnessing value from vast amounts of data to innovate, compete, and reduce...

If you're a working Oracle DBA, here's the Oracle SQL reference you've been searching for—simple, straightforward, and incredibly easy to use! There's no faster way to discover the exact syntax you need...refresh your memory about that option you haven't used lately...find the name of that view you know exists...start using...

Avoid misunderstandings that can affect the design, programming, and use of database systems. Whether you're using Oracle, DB2, SQL Server, MySQL, or PostgreSQL, The Relational Database Dictionary will prevent confusion about the precise meaning of database-related terms (e.g., attribute, 3NF,...

The evolution of Oracle has led to a revolution in design practices. For Oracle 10g, database physical structures have become more complex than ever before and database designers face multiple ways to implement their logical models. IS students studying database design and administration need to be able to implement management systems in a...

In this comprehensive book, you’ll learn to write Structured Query Language (SQL) statements to access an Oracle database and use PL/SQL (Procedural Language/SQL) to write programs containing SQL statements. Developed in compliance with the new SQL2003 specification, this definitive resource explains how to use the latest Oracle...

Troubleshoot, diagnose, and optimize your Oracle database efficiently and successfully every time. This exclusive Oracle Press guide explains how to take full advantage of the revolutionary Oracle Wait Interface (OWI) to quickly pinpoint—and solve—core problems and bottlenecks and increase productivity exponentially. Get...

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one...