Making Innovation Pay: People Who Turn IP Into Shareholder ValueEarly Praise for MAKING INNOVATION PAY: "Bruce Berman has persuaded, arm twisted and otherwise cajoled today’s most successful patent practitioners into telling their stories and allowing him to tell theirs. Until now, no book has discussed innovation in so resolutely clear-eyed, personal and practical business terms…... | | | | iProperty: Profiting from Ideas in an Age of Global Innovation
In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property... |