For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make—and how to avoid them. Nearly everyone has an idea for a product...

Standing as the only text focused on the pharmaceutical treatment of asthma, this reference details the pharmacology, mechanisms of action, efficacy, and safety of every drug currently used in the management and care of asthma patients. Internationally renowned authorities cover published practice guidelines, treatment plans, pharmacologic...

The list of challenges facing society is endless. Numerous financial and social problems affect the world and individual countries. And they also affect states, counties, cities, and even school districts and neighborhood policy councils. It’s time for fresh thinking and new ideas in the public arena; it’s time for more...

Firing at Will shows managers and employers how to do the most difficult part of their jobs: firing employees. Written by a leading employment lawyer in a refreshingly unlawyerly style, this guide takes the reader through the always-risky process of letting an employee go. Many employers and managers are afraid to pull the...

Oracle Exadata Survival Guide is a hands-on guide for busy Oracle database administrators who are migrating their skill sets to Oracle's Exadata database appliance. The book covers the concepts behind Exadata, and the available configurations for features such as smart scans, storage indexes, Smart Flash Cache, hybrid columnar...

The complexity of investments continues to grow, and institutional pools of capital from endowments to pension funds are suffering from too much risk and not enough return. Yet managing these investments and creating and implementing governance structures are seldom an integral part of the organization’s core mission or its operations....

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Plan Your Own Estate: Passing on Your Assets and Your Values Legally and Efficiently takes a straightforward and engaging “you”-oriented approach to dealing with one of life’s certainties--death. While you "can’t take it with you," this book empowers you to decide how your assets...

Research has shown time and again that the traditional reward-punishment model does nothing to boost student achievement. In The Motivated Student: Unlocking the Enthusiasm for Learning, veteran educator Bob Sullo suggests a different approach: cultivating students inner drive to learn by addressing their essential psychological needs.
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Everything you need to create a business forecast that potential investors can embrace!

Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.

With...