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 The Big Book of Marketing (Marketing/Sales/Adv & Promo)
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public... |  |  How Cool Brands Stay Hot: Branding to Generation Y
Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand... |  |  Introducing SEO: Your quick-start guide to effective SEO practices
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.
Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and... |
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