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 Marketing Strategy and Competitive Positioning (4th Edition)
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
This book is about creating and sustaining superior performance in the ... |  |  Corporate Computer Security (3rd Edition)
The IT security industry has seen dramatic changes in the past decades. Security
breaches, data theft, cyber attacks, and information warfare are now common news
stories in the mainstream media. IT security expertise that was traditionally the
domain of a few experts in large organizations has now become a concern for almost... |  |  Jitter, Noise, and Signal Integrity at High-Speed
State-of-the-art JNB and SI Problem-Solving: Theory, Analysis, Methods, and Applications
Jitter, noise, and bit error (JNB) and signal integrity (SI) have become today‘s greatest challenges in high-speed digital design. Now, there’s a... |
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The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially... |  |  Principles of Marketing (14th Edition)
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create... |
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