Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

We live in a world dominated almost exclusively by flows of knowledge and information - by technologies designed to not only sustain but also increase the socio-economic need and desire for more and more information. This book offers a unique insight into the nature, role and context of accounting related information within the...

Wireless communication has become almost as ubiquitous as electricity, but RF design continues to challenge engineers and...

An examination of natural language processing in Prolog for those who know Prolog but not linguistics, this book enables students to move quickly into writing and working in useful software. It features many working computer programs that implement subsystems of a natural language processor. These programs are designed to be understood in...

To be financially literate in today’s market, one must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations.  The Third Edition has an accessible mathematical presentation, and more importantly, helps readers gain intuition by linking theories and concepts...

An Introduction to Programming Using Visual Basic 2010, Eighth Edition, — consistently praised by both students and instructors — is designed for students with no prior computer programming experience. Now updated for Visual Basic 2010, Schneider focuses on teaching problem-solving skills and sustainable...

Adams Calculus is intended for the three semester calculus course. Classroom proven in North America and abroad, this classic text has been praised for its high level of mathematical integrity including complete and precise statements of theorems, use of geometric reasoning in applied problems, and the diverse range of applications across the...

The computing world has undergone a revolution since the publication of The С Programming Language in 1978. Big computers are much bigger, and personal computers have capabilities that rival the mainframes of a decade ago. During this time, С has changed too, although only modestly, and it has spread far beyond its origins as the...

This innovative new book encourages readers to utilize the “Outside-In” approach to learning the use, design and implementation of data structures. The author introduces every data structure by first narrating its properties and use in applications (the "outside" view).  This provides a clear introduction to data...

For graduate-level neural network courses offered in the departments of Computer Engineering, Electrical Engineering, and Computer Science. Renowned for its thoroughness and readability, this well-organized and completely up-to-date text remains the most comprehensive treatment of neural networks from an engineering perspective. Thoroughly...