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 Comparative International Accounting (10th Edition)
Up to date coverage and depth of discussion of international accounting from respected authors and international contributors.
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Respected authorship and contributions from a diverse group of international practitioners and academics
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Renowned for depth of discussion and comprehensive coverage
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| | Hands-On Database
Many students taking an introductory database course need hands-on experience.
Typically, they are under pressure to finish quickly with a certificate or degree and get to work. They need to get actual practice in the process of designing and developing databases that they can apply in their future employment. They need to create... | | Principles of Marketing, 12th Edition
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially... |
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Business Finance: Theory and Practice
This book attempts to deal with financing and investment decision making, with particular
focus on the private sector of the UK economy. Its approach is to set out the theories
that surround each area of financial decision making and relate these to what
appears to happen in practice. Where theory and practice diverge, the book... | | Principles of Marketing (14th Edition)
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create... | | HP-UX 11i Tuning and Performance (2nd Edition)
Maximizing the performance of Unix systems is a challenge that requires a specialized understanding of operating system behavior, knowledge of the design and tuning capabilities of the applications that run on the system, and an intimate acquaintance with system and application performance measuring tools that assist in... |
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