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The Aging Kidney in Health and Disease
The Aging Kidney in Health and Disease

This volume will be a reliable source on the management of the elderly with renal disease. There is an ever-increasing proportion of the aging population affected by renal disease and hypertension, and physicians are faced with atypical clinical presentations of renal disease in the aged as compared to younger people. This volume combines the...

Don't Spend A Dime: The Path to Low-Cost Computing
Don't Spend A Dime: The Path to Low-Cost Computing

Stop paying for software. A world full of high–quality software is out there that you don’t have to spend a dime for. If you’ve just spent your entire computing budget on a PC only to find that you need software to do anything interesting, this is the book that will show you how to get what you need without wreaking havoc on...

YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)
YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

 

YouTube marketing is easy enough that any business can...

The Definitive Guide to HTML5 WebSocket
The Definitive Guide to HTML5 WebSocket

The Definitive Guide to HTML5 WebSocket is the ultimate insider’s WebSocket resource. This revolutionary new web technology enables you to harness the power of true real-time connectivity and build responsive, modern web applications.  

This book contains everything web developers and architects need
...

The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing (PayPal Press)
The PayPal Official Insider Guide to Selling with Social Media: Make money through viral marketing (PayPal Press)

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with...

Social Entrepreneurship and Social Business: An Introduction and Discussion with Case Studies
Social Entrepreneurship and Social Business: An Introduction and Discussion with Case Studies
Social entrepreneurship has become a relevant topic in business, society and politics. Public attention has also been aroused through the increasing presence of social entrepreneurs in the media and numerous popular science publications. Here we may mention David Bornstein ´s book “How to Change the World: Social...
Risk and Portfolio Analysis: Principles and Methods (Springer Series in Operations Research and Financial Engineering)
Risk and Portfolio Analysis: Principles and Methods (Springer Series in Operations Research and Financial Engineering)

Investment and risk management problems are fundamental problems for  financial institutions and involve both speculative and hedging decisions. A structured approach to these problems naturally leads one to the field of applied mathematics in order to translate subjective probability beliefs and attitudes towards risk and reward into...

Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all...

Pro Office 365 Development
Pro Office 365 Development

Pro Office 365 Development, Second Edition, is a practical, hands-on guide to building applications for the cloud with Office 365. Combine Office 365 features out of the box with custom code to make the most of what this increasingly powerful and flexible platform has to offer.

As an Office 365 developer, you have...

Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

Sick Building Syndrome: in Public Buildings and Workplaces
Sick Building Syndrome: in Public Buildings and Workplaces

This volume throws light on the Sick Building Syndrome in Libraries and other public buildings, and the extent to which it is influenced by the internal environment of libraries. One of the signs of this disease is that the person suffers from a set of symptoms closely related to his/her presence in the building, without the identification of...

Strategies in E-Business: Positioning and Social Networking in Online Markets
Strategies in E-Business: Positioning and Social Networking in Online Markets

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global...

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