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 |  |  Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.
Leading authors in this sector,... |  |  Mule in Action
Summary
Mule in Action, Second Edition is a totally-revised guide covering Mule 3 fundamentals and best practices. It starts with a quick ESB overview and then dives into rich examples covering core concepts like sending, receiving, routing, and transforming data.
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