Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

Flash Designers: push Flash to the next level with After Effects' robust toolset. CS5 delivers more complete integration of these two powerhouse applications-so you can expand your multimedia horizons. Flash + After Effects gives you a working understanding of the AE toolset and professional techniques that raise the design bar for...

Need to launch a feature-rich website quickly where you have one or more people authoring the content? Want to use a powerful, robust, and scalable Content Management System (CMS) you can trust? This Short Cut will get you up and running with Joomla 1.5, a freely available open source CMS. Learn how to install, configure, customize, and...

Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to...

Many thanks to the following advisors who provided valuable comments and suggestions for Fashion, Costume, and Culture: Ginny Chaussee, Retired Media Specialist, Mountain Pointe High School, Phoenix, Arizona; Carol Keeler, Media Specialist, Detroit Country Day Upper School, Beverly Hills, Michigan; Nina Levine, Library Media Specialist, Blue...

• Provides comprehensive information as a practical reference.
• Presents fundamental...

Multimedia processing demands efficient programming in order to optimize functionality. Data, image, audio, and video processing, some or all of which are present in all electronic devices today, are complex programming environments. Optimized algorithms (step-by-step directions) are difficult to create but can make all the difference when...

Those creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro CS5 choose Adobe Premiere Pro CS5 Classroom in a Book from the Adobe Creative Team at Adobe Press.

The 22 project-based lessons in this book show readers step-by-step the key techniques for working in Premiere Pro...

If you're new to Elements and need a complete overview of each feature and function, you'll find exactly what you're looking for here: step-by-step instructions covering every aspect of Elements, accompanied by helpful screenshots and colorful images. If you're a more experienced user, you'll find Philip's signature...

Get last-word guidelines for selecting and optimizing wireless/RF ICs with John D. Lenk's Optimizing Wireless/RF Circuits. As you'd expect from an author whose electronics guidebooks have sold over 2 million copies worldwide, instead of complex math and abstract theory this hands-on...

This fully illustrated step-by-step tutorial is based on proven training content that has been highly praised by hundreds of developers in product training courses given as part of the BPM Suite 11g rollout. You will learn how to build a business process application project iteratively with each chapter introducing new technology components...

With its expanding array of applications in everything from biodiversity modeling to wireless communications, it's no wonder digital terrain modeling (DTM) - the electronic process of representing topography in three dimensions -- is a hot subject among engineers and geoscientists. This concise resource is the first truly complete guide...